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Vetta

Last update: 02/ 2/2011

Vetta

Objectives
The project aims to improve the tourist offer in the area concerned, through the construction and exploitation of cross-border tourism products related to trekking.
These products consist of a variety of strongly interconnected elements: pathways, receptive heritage (shelters and stopover accommodation  among others), vocational training, services and amenities, safety, environmental protection and promotion.

Project overview
In recent years, tourism demand in medium and high mountain areas has changed due to diversification and growth. Obstacles of different kinds (legislation, financial, socio-economic) prevent, however, successful adaptation to the change.
 Considering this premise and starting from an assessment of  local tourist potential linked to shelter hospitality at medium and high altitudes, the VETTA [summit] project, by developing and monitoring pilot projects linked to themes of strategic importance for trekking, plans to build a solid foundation in order to exploit the trekking tourism offer, and to identify common strategies of intervention and replicable models in other territorial contexts. Through interventions aimed at increasing the level of training for professionals, improving accommodation structures and path networks (also through the use of ICT), promoting the "culture of quality" and making the promotion of tourism products  in medium and high mountain areas more effective, the VETTA project intends to accompany the process of adjusting supply to the changed market requirements, with that of increasing the attractiveness of cross-border territories involved.

Planned activities
The project contains two main categories of activities:
-Cross-border or centralised activities: of common interest to all project partners to be developed in compliance with a technical line shared between partners, under the co-ordination of a partner responsible for implementing any products or common tasks.
-National or decentralised Activities: highly specific in nature and linked to the territorial area of reference with the concrete application of cross-border actions and implementation of pilot projects that can serve as examples of good practices applicable in other territorial contexts.
Specifically, the planned project activities are the following:
•    A study on the demand and supply of cross-border trekking tourism.
•    Pilot projects and innovation in trekking tourism with respect to the following themes:
1.    path networks, detecting flows, Trans-border itinerary certification, promotions;
2.    accommodation facilities quality documents and training of operators;
3.    Services and technology to support operators and safety.
Co-ordination of the development phases of the pilot projects, evaluation of results and diffusion of  replicable models (good practices).
•    Local and international promotion of pilot projects and tourist products.
•    Management, information and communication project.

Expected results
The project, inserted within a wider context of promotion and management for mountain areas, plans to improve, promote and stimulate the tourist offer in mid and high altitudes through the construction of cross-border tourism products, working on specific aspects such as receptive heritage and environmental sustainability, professional training and valorisation of human resources, services and infrastructure equipment connected to the specific range of accommodation choices, promotion, accessibility and safety.


Lead Institution
Piedmont region.

Partners
Italy: Piedmont region, Lombardy region, the autonomous province of Bolzano, Cai – regional group Cai Section of Lombardy, Villadossola, Cai Section of Novara, Irealp.
Switzerland: Cantons, Ticino and Graubünden.

Duration
3 years (February 2010 – January 2013).

Web
VETTA web site inside Regione Piemonte


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